The cost of paper and other materials has risen by nearly 50% this year.
release date: Source: Changjiang editor in charge: Bao's number of Views: 4020 copyright and disclaimer
core tip: "the price of Japanese reasoning writer keigo Tono's white night walk rose from 39.5 yuan to 59.6 yuan when republishing, and shenzhihua's choice at the crossroads rose from 58 yuan to 78 yuan." In recent months, CAI Jie, the store manager and purchaser of Zhuoer bookstore, obviously felt that books were much more expensive. "In 2018, the sales volume of our bookstore increased, but the sales volume decreased."
[China Packaging News] "the price of the white night travel by Japanese reasoning writer keigo Tono rose from 39.5 yuan to 59.6 yuan when it was republished. Shen's test piece was as straight as possible, while Zhihua's" the choice of being at the crossroads without a contact "rose from 58 yuan to 78 yuan." In recent months, CAI Jie, the store manager and purchaser of Zhuoer bookstore, obviously felt that books were much more expensive. "In 2018, the sales volume of our bookstore increased, but the sales volume decreased."
relevant statistics also do show that the average price of new books in China has jumped from 50 yuan in the past few years to about 75 yuan in 2018. AOI, a senior publisher, analyzed the important factors that caused the sharp rise in book prices: the rising cost of paper, labor and logistics, excessive binding, e-commerce price war, niche positioning, and inventory assessment led to low first print volume, resulting in an increase in the fixed cost allocated to each book and an increase in the unit price
as for the price increase of books, most popular publishing houses, which mainly publish bestsellers and children's books, have changed from "eager to try" when the paper price just rose to a long-term plan. In particular, publishing institutions with large market performance and brand influence increased significantly as a whole. In an interview, the new classic culture revealed that in order to cope with the overall changes in the upstream and downstream of the industrial chain, the price of its books has increased by about 50%, and the price of fictional books has increased from about 30 yuan, so as not to cause unnecessary trouble. The relevant person in charge of Yilin publishing house also told them that they would gradually increase the price of long-selling foreign literary masterpieces by about 50%, and would speed up the price increase this year
(3) there are also some publishers who only raise prices for new products. Changjiang literature and Art Publishing House said that the price of reprinted books in the society has not been raised at present, and the price of children's books for the general public has remained below 50 yuan. The press believes that the price increase is only a passive adjustment of the publishing house in the face of factors such as the rise of paper prices
with the rise of book prices, publishing houses also began to focus on those book lovers who are not sensitive to prices. In terms of pricing rules, the price increase of best sellers is often low, while the price of professional minority books is higher. For example, the new books "you laugh is good weather" and "corner - old watercolor paintings of Ao Lu", which were held at Sisyphus bookstore in June, were priced at 55 yuan and 128 yuan respectively. Basically, the author Wangyibo and fans of Ao Lu paid for them
Mr. Chen, an employee of a central enterprise in Han, is a senior book lover. His monthly book consumption is about 1000 yuan. He felt that although the price of books rose, it did not affect his purchase of books. "We all know the best way to buy books. The online bookstores have great discounts during festivals." Mr. Chen believes that "as the most important knowledge carrier, the price of books should not be too high."